FabFitFun

Subscription service for curated lifestyle products

Los Angeles, California, United States

About FabFitFun

FabFitFun delivers curated boxes of full-sized, premium products to its members four times a year through a subscription model. Each seasonal box, priced at $49.99, contains 8-10 products with a total value exceeding $200, focusing on beauty, fitness, wellness, and lifestyle items. Members can customize some items in their boxes, adding a personal touch to their experience. The company generates revenue from subscription fees and partnerships with brands that supply the products, often allowing for high-value items at lower costs. Additionally, FabFitFun offers FabFitFunTV, an online platform with exclusive workout videos and content, enhancing the membership experience. The goal of FabFitFun is to provide a convenient and enjoyable way for consumers to discover and enjoy premium products.

Los Angeles, CaliforniaHeadquarters
2010Year Founded
$81.2MTotal Funding
DEBTCompany Stage
Consumer Software, Consumer GoodsIndustries
501-1,000Employees

Benefits

Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Pet Insurance

Risks

Increased competition from Klarna's subscription service could attract FabFitFun's customer base.
The acquisition of PupBox may stretch resources, impacting core service quality.
Scheduled subscriptions and partnerships may pressure FabFitFun to innovate or lose market share.

Differentiation

FabFitFun offers customizable subscription boxes with premium products across multiple categories.
The company collaborates with high-profile brands like Pat McGrath Labs for exclusive offerings.
FabFitFun integrates digital content through FabFitFunTV, enhancing the membership experience.

Upsides

The acquisition of PupBox allows expansion into the growing pet product market.
Collaborations with brands enhance visibility and attract new subscribers.
Increased demand for personalized subscription services drives growth in the subscription box market.