Evocalize provides digital advertising solutions that help businesses create effective advertising campaigns using data. Their platform integrates with existing systems, allowing for automated search and social advertising, which is especially useful in industries like real estate. By utilizing Evocalize's technology, businesses can run data-driven advertising programs on platforms such as Facebook and Google. The self-service user interface enables clients to manage their campaigns efficiently, capturing data and intent signals to optimize ad performance. This leads to higher click-through rates and improved lead conversion rates. Evocalize generates revenue by offering its technology as a service, helping clients enhance their digital advertising capabilities and improve their return on investment.