Evocalize

Digital advertising technology and solutions provider

Seattle, Washington, United States

About Evocalize

Evocalize provides digital advertising solutions that help businesses create effective advertising campaigns using data. Their platform integrates with existing systems, allowing for automated search and social advertising, which is especially useful in industries like real estate. By utilizing Evocalize's technology, businesses can run data-driven advertising programs on platforms such as Facebook and Google. The self-service user interface enables clients to manage their campaigns efficiently, capturing data and intent signals to optimize ad performance. This leads to higher click-through rates and improved lead conversion rates. Evocalize generates revenue by offering its technology as a service, helping clients enhance their digital advertising capabilities and improve their return on investment.

Seattle, WashingtonHeadquarters
2012Year Founded
$15.1MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Consumer Software, Real EstateIndustries
11-50Employees

Risks

Dependence on Facebook and Google poses risks if advertising policies change.
Increasing competition in digital marketing technology challenges Evocalize's market position.
Potential regulatory changes in data privacy could impact Evocalize's targeted advertising.

Differentiation

Evocalize offers a unique Collaborative Marketing Platform for complex marketing program execution.
Deep partnerships with Facebook and Google enhance Evocalize's digital advertising capabilities.
Evocalize's platform integrates seamlessly with CRM systems, marketplaces, and multi-location brands.

Upsides

Growing demand for hyper-localized marketing boosts Evocalize's platform adoption.
Partnerships with Guaranteed Rate and Total Expert expand Evocalize's reach in mortgage marketing.
Winning HousingWire Tech100 awards highlights Evocalize's innovation in real estate and mortgage sectors.

Funding

Total raised$15.08 M
Latest valuation$60.00 M
StageSERIES_A
$12
$60.00 M
SEED
12/31/2013
$3
$15.00 M
ANGEL
10/31/2012
N/A
$2.50 M