Evidation uses person-generated health data (PGHD) from daily activities like exercise, diet, and sleep to improve health outcomes. Their platform allows individuals to share their health data with healthcare providers and researchers, enabling personalized healthcare and tailored health programs. Unlike competitors, Evidation emphasizes user control over personal data through a consent-per-use model. The company's goal is to empower individuals to participate in health research and improve their health through data insights.