Everlane focuses on producing clothing and accessories that are made ethically. The company collaborates with factories around the world that follow fair labor practices and uses materials that are sustainably sourced. Everlane stands out from its competitors by being transparent about the true cost of each product, allowing customers to understand what they are paying for. This approach appeals to consumers who care about the environment and want to make responsible purchasing decisions. The goal of Everlane is to provide high-quality fashion options while promoting ethical production and sustainability.