About Enigma
Enigma offers detailed insights into the financial health and identity of small and medium-sized businesses (SMBs) by collecting and analyzing data from millions of them. Their proprietary panel covers nearly half of all U.S. card transactions, providing real-time data that is updated monthly. Companies use this information to enhance their sales and marketing strategies, onboard clients, and monitor risks. Enigma differentiates itself by offering comprehensive data that helps businesses improve client targeting and acquisition, generating revenue through access to this valuable information.
New York City, New YorkHeadquarters
2011Year Founded
$158.8MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Financial ServicesIndustries
51-200Employees
Benefits
Company Equity
Risks
Shadow banking surge complicates SMB financial health assessments, impacting accuracy.
Google's cookie policy reversal increases competition in digital marketing strategies.
Rapid AI evolution pressures Enigma to continuously innovate and integrate new solutions.
Differentiation
Enigma provides real-time, accurate data on SMB financial health and identity.
Their proprietary panel covers nearly half of all U.S. card transactions.
Enigma's data is easily integrated into workflows, enhancing client acquisition and retention.
Upsides
Partnership with Databricks enhances data delivery and customer engagement capabilities.
Growing demand for AI-driven insights boosts Enigma's market relevance and potential.
Open banking initiatives create new opportunities for Enigma's data services.
Funding
Total raised$158.82 M
Latest valuation$475.00 M
StageSERIES_C
SERIES C
8/31/2018$95
$475.00 MCONVERTIBLE
8/31/2016$1
SERIES A
12/31/2013$4
$22.50 M