End Point focuses on immersive display technology with its main product, Liquid Galaxy, which showcases satellite imagery and interactive content on large panoramic displays. This system is particularly useful for businesses in the travel and hospitality sectors, allowing them to create engaging custom tours with various media types. Unlike competitors, End Point offers both sales and rental options for Liquid Galaxy, along with support services for seamless integration. The company's goal is to enhance audience engagement and data visualization for its clients.