Embark Trucks develops self-driving software for the trucking industry, enabling trucks to operate autonomously. Their technology aims to improve efficiency, safety, and reliability in freight transportation. By licensing their software to large freight carriers and logistics companies, Embark helps these clients reduce costs associated with human drivers and transition to autonomous operations. Unlike competitors, Embark has established partnerships with major industry players like Ryder and U.S. Xpress to create a nationwide terminal network for autonomous operations. The company's goal is to transform the logistics and transportation market by making autonomous trucking a viable option for freight carriers.