Elastic specializes in search-powered solutions, providing a suite of products that enable businesses to search, analyze, and visualize data in real-time. Its main product, Elasticsearch, is a search engine that can be deployed either in the cloud or on-premises, helping organizations manage large volumes of data for better decision-making and operational efficiency. Elastic serves a wide range of clients, including large enterprises, small businesses, and government agencies across various industries such as technology, healthcare, finance, and retail. Unlike many competitors, Elastic offers flexible deployment options and a subscription-based business model, allowing clients to choose between hosted services or managing the software in their own environment. The company's goal is to empower organizations to effectively utilize their data through powerful search and analytics tools.