EarnUp provides AI-driven tools aimed at improving financial wellness for lenders, credit unions, and employers. The company offers three main solution suites: Smart Tools, Action Automation, and Insights, which help simplify and automate financial tasks like budgeting, debt management, and financial planning. A standout feature is the AI Advisor, which delivers personalized financial advice, assists in budget development, tracks money management, and recommends financial products. Unlike many competitors, EarnUp focuses on enhancing customer satisfaction and loyalty through tailored financial experiences. The goal is to support over 3 million users in becoming homebuyer-ready, managing debt, and saving for important life events.