Doppler focuses on secrets management, which involves securely storing and managing sensitive information such as API keys, passwords, and other credentials. This service is essential for developers and security teams who need to protect their applications and systems from unauthorized access. Doppler's platform integrates with various development tools, allowing users to manage secrets seamlessly without interrupting their workflow. The company operates on a subscription-based model, offering features like secure storage, automated secrets rotation, and detailed logging for compliance. Doppler's tiered pricing strategy accommodates a wide range of clients, from individual developers to large enterprises, making it accessible for different security needs. The goal of Doppler is to provide a user-friendly platform that helps clients maintain the integrity and confidentiality of their sensitive data.