Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival fashion. It targets young adults and teenagers looking for alternative fashion choices that stand out from mainstream trends, providing free shipping worldwide and physical pickup locations in major cities. The company operates on a direct-to-consumer model, generating revenue through sales and pre-orders, while its marketing strategy focuses on social media and influencer partnerships. Dolls Kill aims to promote individuality and self-expression through its unique fashion offerings.