Dolls Kill

Online boutique for edgy fashion items

San Francisco, California, United States

About Dolls Kill

Dolls Kill is an online boutique that offers a variety of clothing, shoes, accessories, and beauty products inspired by punk rock, goth, glam, and festival fashion. It targets young adults and teenagers looking for alternative fashion choices that stand out from mainstream trends, providing free shipping worldwide and physical pickup locations in major cities. The company operates on a direct-to-consumer model, generating revenue through sales and pre-orders, while its marketing strategy focuses on social media and influencer partnerships. Dolls Kill aims to promote individuality and self-expression through its unique fashion offerings.

San Francisco, CaliforniaHeadquarters
2012Year Founded
$59.9MTotal Funding
SERIES_BCompany Stage
Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Professional Development Budget
Wellness Program

Risks

Controversial marketing campaigns have led to backlash and boycotts.
Fast fashion scrutiny pressures Dolls Kill to adopt sustainable practices.
Reliance on influencers poses risks if they face scandals or controversies.

Differentiation

Dolls Kill offers a unique blend of punk, goth, and festival fashion.
The company emphasizes personal freedom and individuality in its fashion offerings.
Dolls Kill's direct-to-consumer model enhances exclusivity and customer engagement.

Upsides

Growing Gen Z influence aligns with Dolls Kill's rebellious brand ethos.
Virtual fashion shows offer Dolls Kill opportunities to engage tech-savvy consumers.
Phygital retail experiences can enhance Dolls Kill's customer engagement with AR/VR.

Funding

Total raised$59.92 M
Latest valuation$200.00 M
StageSERIES_B
$40
$200.00 M
CONVERTIBLE
4/30/2017
$5
$5
$25.00 M
$30
SEED
12/31/2011
$1
$4.50 M