About Disqo
DISQO offers a customer experience platform that helps businesses understand consumer behavior and trends through market research. It utilizes a proprietary audience of real people who voluntarily share their experiences, providing high-quality insights for product innovation, creative testing, and campaign measurement. DISQO differentiates itself by focusing on these quality respondents and offering full-cycle solutions that assist clients in making informed decisions. The company's goal is to empower businesses to stay ahead of trends and enhance their customer engagement.
Glendale, CaliforniaHeadquarters
2015Year Founded
$98.7MTotal Funding
SERIES_BCompany Stage
Data & Analytics, ConsultingIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Company Equity
Paid Maternity/Paternity Leave
Travel Assistance Program
Mental Health Support
Commuter Benefits
Home Office Stipend
Wellness Program
Risks
Consumer skepticism towards AI may impact DISQO's data collection capabilities.
Boycotts based on brand 'wokeness' could affect DISQO's clients' advertising strategies.
Challenges in integrating in-game ads without disrupting gamer experience may limit effectiveness.
Differentiation
DISQO offers a unique opt-in consumer data platform for high-quality insights.
The platform provides cross-media ad measurement, integrating TV, digital, and social media.
DISQO's proprietary audience model ensures high demand for its research respondents.
Upsides
Growing demand for cross-media ad measurement boosts DISQO's market position.
Increased interest in in-game advertising presents new opportunities for DISQO.
DISQO's insights on AI usage help brands enhance customer experience strategies.
Funding
Total raised$98.73 M
Latest valuation$425.00 M
StageSERIES_B
SERIES B
7/31/2021$85
$425.00 MSERIES A
7/31/2018$14
$67.50 MSEED
4/30/2017$3
$15.00 M