Directi operates as a technology conglomerate with multiple independent business units, each focusing on different sectors such as web presence, communication, payments, and online advertising. Its portfolio includes well-known brands like Radix, Ringo, Flock, Zeta, and Codechef, which cater to millions of customers worldwide. Each unit is managed by its own team, allowing for specialized focus while sharing a common culture and opportunities. Directi's products work by providing essential services like domain registration, cloud hosting, messaging solutions, and payment processing, all designed to enhance online presence and business operations. Unlike many competitors, Directi is bootstrapped, meaning it has grown without external debt or investments, and it remains profitable across nearly all its ventures. The company's goal is to maintain its position as a leader in its sectors while continuing to generate healthy profits and cash flows.