Digital Remedy

Digital advertising solutions for OTT and CTV

New York City, New York, United States

About Digital Remedy

Digital Remedy specializes in digital media advertising, focusing on OTT (Over-The-Top), CTV (Connected TV), and performance TV advertising. The company helps brands and advertising agencies navigate the digital advertising landscape, which is growing as more viewers shift from traditional TV to streaming platforms. Digital Remedy offers services like Social Boost, which turns social media ads into multi-channel campaigns, and Shoppable Creative, which makes ads interactive using touch pattern technology. These services aim to enhance brand visibility, drive consumer engagement, and optimize media campaigns. Unlike many competitors, Digital Remedy emphasizes data-driven strategies and personalized support to tailor campaigns to each client's needs. The company's goal is to improve marketing outcomes for clients by delivering effective advertising solutions that reach the right audience at the right time.

New York City, New YorkHeadquarters
2000Year Founded
$47.3MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer SoftwareIndustries
51-200Employees

Risks

Rapid tech evolution may outpace Digital Remedy's current capabilities.
Ad-blocking technologies could reduce the effectiveness of their advertising solutions.
Stricter data protection regulations may limit their data-driven strategies.

Differentiation

Digital Remedy specializes in OTT, CTV, and performance TV advertising.
They offer unique solutions like Social Boost and Shoppable Creative for interactive ads.
Their partnership with Dynata enhances their data-driven advertising capabilities.

Upsides

Growing demand for interactive ads boosts Digital Remedy's market potential.
Partnership with Digital Culture Group strengthens their multicultural marketing offerings.
Expansion of digital ad budgets post-pandemic benefits Digital Remedy's services.