Digit.co helps individuals save money and pay off debt automatically by connecting their credit cards and bank accounts to its platform. The service analyzes users' spending habits and transfers small amounts of money into a savings account without requiring active involvement from the user. This approach allows users to save for various goals, such as paying off bills or preparing for emergencies. Unlike many competitors, Digit operates on a subscription model, offering a 30-day free trial followed by a monthly fee for access to its automated tools. The company's goal is to enhance the financial health of its users by making saving and debt repayment easy and stress-free, while also building trust through continuous feedback and improvement.