About Digimarc
Digimarc specializes in digital identification and data capture solutions, focusing on the retail, packaging, and brand protection sectors. The company embeds digital watermarks into various media, including packaging and labels, which are invisible to the naked eye but can be detected by devices like smartphones and scanners. This technology helps clients, such as retailers and packaging companies, enhance product packaging, streamline checkout processes, and protect against counterfeiting. Unlike competitors, Digimarc's unique approach involves licensing its watermarking technology and offering services like digital asset management. The goal is to improve efficiency in supply chains, protect brand assets, and support sustainability efforts through better recycling practices.