DIG

Fast-casual dining with seasonal cuisine

New York City, New York, United States

About DIG

Dig Inn offers seasonal American cuisine with a focus on vegetables, sourcing ingredients from local farmers to provide fresh and nutritious meals. The company primarily serves health-conscious consumers, including urban professionals and families, who prioritize sustainability and mindful sourcing. Dig Inn stands out in the fast-casual dining sector by emphasizing community engagement and sustainability, operating through online orders for pickup and delivery, catering services, and a full-service restaurant. Their business model caters to modern consumer preferences for convenience, especially in response to health concerns. Revenue comes from meal sales, catering, and gift cards, while initiatives like "Dig Feeds" allow customers to gift meals, reinforcing their connection to the community. The goal of Dig Inn is to promote healthy eating and local sourcing while actively engaging with the communities they serve.

New York City, New YorkHeadquarters
2011Year Founded
$128.4MTotal Funding
SERIES_FCompany Stage
Food & Agriculture, Social Impact, Consumer GoodsIndustries
201-500Employees

Risks

Competition from grocery store partnerships may divert spending from restaurants like Dig Inn.
The rise of better-for-you brands intensifies competition for health-conscious consumers.
Seasonal menu offerings could lead to fluctuations in customer interest and sales.

Differentiation

Dig Inn emphasizes seasonal American cuisine with a strong focus on vegetables.
The company sources ingredients from local farmers, ensuring fresh and nutritious meals.
Dig Inn engages in community initiatives like 'Dig Feeds' to strengthen local ties.

Upsides

Increased consumer interest in plant-based diets aligns with Dig Inn's vegetable-centric focus.
The rise of digital ordering boosts Dig Inn's online order and delivery services.
Collaborations with agencies like SPM Communications enhance Dig Inn's brand visibility.

Funding

Total raised$128.40 M
Latest valuation$325.00 M
StageSERIES_F
$20
$100.00 M
$30
$150.00 M
SERIES C
12/31/2014
$15
$75.00 M
SERIES A
10/31/2014
$2
$10.00 M