Datafold provides a platform that focuses on maintaining high data quality through proactive and automated testing. The platform works by integrating into the development cycle, allowing data teams to test their data at various stages, such as during code deployments and migrations, to catch potential issues before they affect the data warehouse. This approach is different from traditional data observability tools, which mainly identify problems after they occur. Datafold aims to help data teams across different industries ensure the integrity and reliability of their data, ultimately speeding up their development processes. The company operates on a subscription-based model, generating revenue through recurring payments from its clients.