Cruise focuses on providing an all-electric, self-driving car service specifically designed for urban areas. Its vehicles use advanced technology to navigate city streets autonomously, continuously learning from their experiences to improve safety and efficiency. Unlike traditional ride-hailing services, Cruise operates a fleet of fully autonomous vehicles, eliminating the need for human drivers, which helps lower operational costs and offers a unique experience for users. The company collaborates with local organizations to tailor its services to the needs of the communities it serves. Cruise aims to transform urban transportation by offering a safer, more efficient, and environmentally friendly alternative to conventional cars, powered entirely by renewable energy.