About Cresicor
Cresicor provides a software platform for trade and promotion management specifically for consumer packaged goods (CPG) brands in the food and beverage sector. The platform automates processes like planning, forecasting, and deduction matching, which helps brands reconcile discounts with actual sales data. This integration allows brands to connect their promotions to sales strategies in real-time, reducing labor and improving financial insights. Cresicor operates on a subscription-based model, aiming to enhance the management of trade promotions for its clients.
San Francisco, CaliforniaHeadquarters
2017Year Founded
$31.1MTotal Funding
EARLY_VCCompany Stage
Food & Agriculture, Consumer SoftwareIndustries
51-200Employees
Risks
Competition from established players like SAP and Oracle may limit market share.
Rapid technological advancements require continuous platform updates, straining resources.
Data privacy concerns and regulatory compliance issues could arise with new features.
Differentiation
Vividly automates deduction matching, reducing labor and improving financial accuracy.
The platform integrates with existing sales plans for real-time promotional strategy adjustments.
Vividly offers a subscription-based SaaS model with exceptional customer service.
Upsides
AI-driven analytics enhance predictive insights for optimizing trade promotions.
Omnichannel retailing expansion allows inclusion of digital and e-commerce promotions.
Collaborations with data providers enrich forecasting and planning capabilities.
Funding
Total raised$31.13 M
Latest valuation$36.00 M
StageEARLY_VC
EARLY VC
12/31/2023$7
$36.00 MSEED
8/31/2021$6
$28.00 M