Crayon provides a competitive intelligence platform that helps businesses gain insights into their competitors' activities. The platform tracks over 100 types of data from millions of sources, using both artificial intelligence and human analysis to filter and highlight important updates and trends. This curated information allows marketing, sales, product, and executive teams to make informed decisions and collaborate on strategies. Crayon operates on a subscription model, offering various pricing tiers based on the level of service, which includes tools and templates for data analysis and presentation. Unlike its competitors, Crayon focuses on delivering real-time insights that empower clients to enhance their product strategies, sales programs, and marketing efforts, ultimately aiming to improve their competitive edge and business outcomes.