Crayon

Competitive intelligence platform for businesses

Boston, Massachusetts, United States

About Crayon

Crayon provides a competitive intelligence platform that helps businesses gain insights into their competitors' activities. The platform tracks over 100 types of data from millions of sources, using both artificial intelligence and human analysis to filter and highlight important updates and trends. This curated information allows marketing, sales, product, and executive teams to make informed decisions and collaborate on strategies. Crayon operates on a subscription model, offering various pricing tiers based on the level of service, which includes tools and templates for data analysis and presentation. Unlike its competitors, Crayon focuses on delivering real-time insights that empower clients to enhance their product strategies, sales programs, and marketing efforts, ultimately aiming to improve their competitive edge and business outcomes.

Boston, MassachusettsHeadquarters
2015Year Founded
$32MTotal Funding
SERIES_BCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
51-200Employees

Benefits

Competitive salary
Equity
Medical, dental, vision
401k
Parental leave
PTO

Risks

Emerging competitors like Klue and Kompyte threaten Crayon's market share.
Data privacy regulations may complicate Crayon's data collection practices.
Economic downturns could reduce client spending on Crayon's services.

Differentiation

Crayon offers real-time insights from over 100 data types and millions of sources.
The platform combines AI and human intelligence for precise competitive analysis.
Crayon's integration with Clozd enhances its win-loss analysis capabilities.

Upsides

Growing demand for real-time competitive intelligence tools boosts Crayon's market potential.
AI-driven analytics are increasingly valued, aligning with Crayon's technology focus.
Remote work trends increase the need for Crayon's digital collaboration tools.