Conversica creates AI-powered virtual assistants that help businesses improve their operations, particularly in sales, marketing, and customer service. These assistants automate repetitive tasks such as reaching out to potential customers, following up on leads, and engaging with clients through email and text messages. The technology is built on a platform that uses natural language understanding and generation, allowing the AI to communicate in a way that feels more human-like. Unlike many competitors, Conversica operates on a subscription-based model, offering different service tiers that cater to various business needs, from basic automation to advanced features like deep learning and multi-language support. The goal of Conversica is to enhance customer engagement processes for businesses, making them more efficient and effective.