Cognism

B2B sales intelligence and data provider

London, England, United Kingdom

About Cognism

Cognism provides sales intelligence services that give businesses access to detailed person and company-level data, enabling them to connect effectively with other businesses. The platform integrates with popular CRM and sales engagement tools like Salesforce and Hubspot, allowing users to access data directly within the systems they already use. Cognism aims to enhance the efficiency of sales teams by significantly increasing the number of live conversations they can have, claiming to boost this number by seven times compared to other data providers. Additionally, the platform utilizes buyer intent signals to help businesses identify when potential clients are ready to make a purchase, allowing for timely engagement. Unlike many competitors, Cognism focuses exclusively on B2B interactions, avoiding B2C businesses and freelancers, and strives to create strong partnerships that deliver high-quality data and insights.

London, United KingdomHeadquarters
2015Year Founded
$125.3MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
501-1,000Employees

Risks

Decline of cold calling challenges Cognism's traditional sales methods.
Rise of AI-driven sales platforms like Nesti could challenge Cognism's offerings.
Integration challenges from Kaspr acquisition may affect service delivery.

Differentiation

Cognism uses patented AI technology for real-time B2B data delivery.
It integrates seamlessly with major CRM and Email Service systems.
Cognism offers unrestricted access to person and company-level data for B2B connections.

Upsides

AI-driven outbound calling aligns with Cognism's capabilities, enhancing market position by 2025.
Partnership with RelPro expands data reach and improves service offerings.
Acquisition of Kaspr strengthens Cognism's position in the European market.