Cognism provides sales intelligence services that give businesses access to detailed person and company-level data, enabling them to connect effectively with other businesses. The platform integrates with popular CRM and sales engagement tools like Salesforce and Hubspot, allowing users to access data directly within the systems they already use. Cognism aims to enhance the efficiency of sales teams by significantly increasing the number of live conversations they can have, claiming to boost this number by seven times compared to other data providers. Additionally, the platform utilizes buyer intent signals to help businesses identify when potential clients are ready to make a purchase, allowing for timely engagement. Unlike many competitors, Cognism focuses exclusively on B2B interactions, avoiding B2C businesses and freelancers, and strives to create strong partnerships that deliver high-quality data and insights.