Cogito specializes in real-time conversational guidance and analytics for customer service interactions. Its main product is an application that provides live support to customer service agents, helping them improve their communication skills and better understand customer emotions during calls. This technology measures customer experience in real-time, aiming to enhance the quality of service provided. Cogito serves a variety of clients, particularly in industries like healthcare, insurance, and telecommunications, where effective communication is essential. The company operates on a software-as-a-service (SaaS) model, allowing clients to subscribe for access to its AI-driven tools. This model not only generates a steady revenue stream but also ensures clients receive ongoing updates and improvements. Cogito's goal is to integrate AI with human interaction to create a more empathetic and efficient customer service experience, ultimately helping businesses achieve better outcomes.