Code and Theory

Digital agency specializing in creative engineering

New York City, New York, United States

About Code and Theory

Code and Theory blends creativity and engineering to tackle complex challenges in consumer behavior and emerging technologies. They provide services such as website design, digital campaigns, and user interface development, catering to major clients like Amazon and Oracle. Their unique approach involves a balanced team of engineers and creatives, allowing them to deliver solutions that are both technically sound and visually appealing. Code and Theory's business model focuses on bespoke digital solutions, charging for services that include digital strategy and technical implementation. They have a proven ability to scale projects quickly, as demonstrated by their global campaigns and partnerships, and utilize a data-driven approach to optimize project outcomes. The goal of Code and Theory is to enhance the digital presence of businesses through innovative and effective solutions.

New York City, New YorkHeadquarters
2001Year Founded
DEBTCompany Stage
Consumer Software, AI & Machine LearningIndustries
1,001-5,000Employees

Benefits

Remote Work Options
Flexible Work Hours

Risks

Increased competition from agencies like R/GA and AKQA in AI and digital.
Rapid tech changes may challenge their adaptability, especially with quantum computing.
Over-reliance on major clients like Amazon and Microsoft poses business risks.

Differentiation

Code and Theory balances 50% engineers and 50% creatives for unique solutions.
They specialize in AI-driven marketing, addressing complex consumer behavior challenges.
Their award-winning projects include the YETI campaign and FIREWATCH NFT project.

Upsides

Expansion into government services with GX practice opens new market opportunities.
Recent awards highlight their leadership in B2B marketing and digital transformation.
Partnerships with major clients like Amazon and Microsoft drive significant growth.