Code and Theory blends creativity and engineering to tackle complex challenges in consumer behavior and emerging technologies. They provide services such as website design, digital campaigns, and user interface development, catering to major clients like Amazon and Oracle. Their unique approach involves a balanced team of engineers and creatives, allowing them to deliver solutions that are both technically sound and visually appealing. Code and Theory's business model focuses on bespoke digital solutions, charging for services that include digital strategy and technical implementation. They have a proven ability to scale projects quickly, as demonstrated by their global campaigns and partnerships, and utilize a data-driven approach to optimize project outcomes. The goal of Code and Theory is to enhance the digital presence of businesses through innovative and effective solutions.