CleverTap

Customer engagement and data analytics platform

Mountain View, California, United States

About CleverTap

CleverTap offers a customer engagement platform that helps businesses analyze customer data and personalize experiences. The platform allows companies to segment their customers and experiment with marketing strategies in real-time. It also provides tools for creating consistent customer journeys across various channels, supported by AI-driven insights. CleverTap's goal is to help businesses build customer loyalty and maximize customer lifetime value through a subscription-based model.

Mountain View, CaliforniaHeadquarters
2013Year Founded
$170.8MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Consumer Software, Fintech, GamingIndustries
501-1,000Employees

Risks

Leadership changes may impact strategic direction and decision-making.
Resource limitations could hinder platform experimentation and innovation.
Intense competition in marketing hubs requires CleverTap to continuously improve offerings.

Differentiation

CleverTap offers real-time analytics for personalized customer experiences across various industries.
The platform's AI capabilities provide prescriptive intelligence for smarter decision-making.
CleverTap's campaign orchestration tools ensure consistent omnichannel customer journeys.

Upsides

Growing demand for AI-driven personalization boosts CleverTap's market potential.
Subscription-based revenue model aligns with industry trends and ensures steady income.
Recognition as a 'Strong Performer' in marketing hubs enhances brand credibility.

Funding

Total raised$170.81 M
Latest valuation$775.00 M
StageSERIES_D
SERIES C
9/30/2019
$35
$350.00 M
$26
$130.00 M
$8
$40.00 M
SEED
6/30/2014
$2
$8.00 M