About Clearbit
Clearbit provides a platform that helps businesses improve their marketing and sales efforts by utilizing data. It offers tools for data enrichment, lead scoring, and real-time analytics, which allow companies to gather valuable information about potential customers and prioritize their outreach. When a visitor arrives on a client's website, Clearbit can enhance their profile with details like company size and job title, helping sales teams to engage effectively. Unlike many competitors, Clearbit integrates smoothly with existing marketing and sales tools, making it easier for businesses to create personalized experiences. The company operates on a subscription model, offering various pricing tiers based on the services needed, which supports scalability as clients grow. The main goal of Clearbit is to help B2B companies achieve better conversion rates and lower customer acquisition costs through data-driven marketing strategies.