Classy

Online fundraising software for nonprofits

San Diego, California, United States

About Classy

Classy.org provides online fundraising software specifically designed for nonprofit organizations. Its platform enables nonprofits to create customized and branded fundraising pages quickly, allowing them to engage supporters and manage donations effectively. Classy serves a wide range of clients, including major nonprofits like The Salvation Army and Heifer International, and offers advanced security measures to protect donor data. The platform supports international fundraising by accommodating 130 different currencies, making it accessible for organizations aiming to reach a global audience. Classy operates on a subscription-based model with various pricing plans, allowing nonprofits to start for free and upgrade as needed. Revenue is generated through subscription fees and transaction fees on donations processed. The goal of Classy is to help nonprofits maximize their fundraising potential while providing them with the tools and resources necessary for effective donor management.

San Diego, CaliforniaHeadquarters
2006Year Founded
$178.5MTotal Funding
SERIES_DCompany Stage
Consumer Software, Social ImpactIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Health Savings Account/Flexible Spending Account
401(k) Retirement Plan
401(k) Company Match
Hybrid Work Options
Remote Work Options
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Family Planning Benefits
Wellness Program
Mental Health Support
Professional Development Budget

Risks

Competition from other platforms like GoFundMe may lead to strategic conflicts.
Economic downturns could reduce charitable donations, impacting Classy's revenue.
Donor fatigue may decrease the effectiveness of Classy's fundraising tools.

Differentiation

Classy offers AI-driven personalized donation suggestions to enhance donor engagement.
The platform supports 130 currencies, enabling global fundraising for nonprofits.
Classy Studio integrates storytelling and SEO to improve online visibility for nonprofits.

Upsides

Increased adoption of AI tools boosts donor conversion rates for Classy.
Classy's focus on DEI in fundraising aligns with current nonprofit trends.
The rise of virtual events offers Classy new opportunities for platform expansion.