Civis Analytics helps organizations make informed decisions by transforming raw data into actionable insights. They provide a variety of services, including data augmentation to enhance client databases and survey science to better understand audiences. Their tools assist in message testing and media optimization, allowing clients to identify effective strategies for reaching their target audiences. Civis Analytics offers both no-code tools for non-technical users and advanced data science methodologies for deeper analysis. The company stands out due to its origins in political campaign data science, giving it a unique understanding of how data can drive successful initiatives. The goal of Civis Analytics is to empower clients to make smarter, data-driven decisions in real-time.