Citizen Data provides organizations with insights and analytics to better understand and engage with their audiences, particularly in the context of social and political issues in the United States. The company collects and analyzes data from various sources, such as surveys and social media, to create detailed reports and predictive models. These reports help clients, including non-profits, advocacy groups, and political campaigns, track voter support, analyze public attitudes, and study the impact of disinformation. Unlike competitors, Citizen Data emphasizes transparency and reliability, positioning itself as a trusted data marketplace for the public interest. The goal is to empower organizations with the knowledge needed to influence public opinion and policy effectively.