Cirkul offers a hydration system that allows users to customize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 flavors to choose from. Cirkul targets health-conscious individuals, families, and children, aiming to increase water intake by making it more appealing. Unlike competitors, Cirkul focuses on a customizable drinking experience and offers subscription plans for regular delivery of products. The company's goal is to encourage more people to stay hydrated by providing a fun and personalized way to enjoy water.