Cirkul

Customizable hydration system with flavor cartridges

Tampa, Florida, United States

About Cirkul

Cirkul offers a hydration system that allows users to customize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 flavors to choose from. Cirkul targets health-conscious individuals, families, and children, aiming to increase water intake by making it more appealing. Unlike competitors, Cirkul focuses on a customizable drinking experience and offers subscription plans for regular delivery of products. The company's goal is to encourage more people to stay hydrated by providing a fun and personalized way to enjoy water.

Tampa, FloridaHeadquarters
2016Year Founded
$108.4MTotal Funding
SERIES_CCompany Stage
Food & Agriculture, Consumer GoodsIndustries
501-1,000Employees

Benefits

401(k) Company Match
Paid Vacation

Risks

Increased competition from established brands threatens Cirkul's market share.
Consumer backlash against single-use plastic may impact bottle sales.
Supply chain disruptions could lead to product shortages or increased costs.

Differentiation

Cirkul offers a unique hydration system with customizable flavors and intensity levels.
The company provides over 100 different flavors, catering to diverse consumer preferences.
Cirkul's reusable, BPA-free bottles emphasize health and environmental consciousness.

Upsides

Partnership with USA Swimming boosts brand visibility in the sports community.
$70 million Series C funding supports product development and market expansion.
Expansion into new beverage brands diversifies offerings and increases market potential.

Funding

Total raised$108.43 M
Latest valuation$1.00 B
StageSERIES_C
SERIES C
6/30/2022
$70
$1.00 B
$30
$150.00 M
SERIES A
10/31/2020
$7
$33.00 M
EARLY VC
2/28/2019
$5
$24.34 M