Zoyi focuses on enhancing the shopping experience through advanced technology tailored for the retail sector. The company offers two main platforms: Walk Insights, which analyzes offline shopping data, and Channel.io, which concentrates on online customer engagement. By utilizing these platforms, Zoyi helps brands in the beauty, fashion, and distribution industries in Asia to create personalized shopping experiences for their customers. What sets Zoyi apart from its competitors is its dual approach to data analysis, integrating both online and offline data to inform targeted marketing campaigns and improve customer relationship management (CRM). The goal of Zoyi is to empower brands to succeed in the online-to-offline (O2O) commerce market by providing them with the tools necessary for effective data-driven decision-making.