Care/of specializes in personalized vitamins and supplements aimed at improving health through tailored nutritional support. Customers start by taking an online quiz that evaluates their health goals, dietary preferences, and lifestyle. Based on the quiz results, Care/of provides customized recommendations for vitamins and supplements, which are then delivered monthly to the customer's home. This subscription model ensures convenience and consistency in health management. Care/of differentiates itself from competitors by emphasizing transparency and scientific backing for its products, providing customers with clear information about the research behind each supplement. The company's goal is to build trust and foster long-term relationships with customers by offering personalized health solutions.