Care/of

Personalized vitamins and supplements subscription service

New York City, New York, United States

About Care/of

Care/of specializes in personalized vitamins and supplements aimed at improving health through tailored nutritional support. Customers start by taking an online quiz that evaluates their health goals, dietary preferences, and lifestyle. Based on the quiz results, Care/of provides customized recommendations for vitamins and supplements, which are then delivered monthly to the customer's home. This subscription model ensures convenience and consistency in health management. Care/of differentiates itself from competitors by emphasizing transparency and scientific backing for its products, providing customers with clear information about the research behind each supplement. The company's goal is to build trust and foster long-term relationships with customers by offering personalized health solutions.

New York City, New YorkHeadquarters
2016Year Founded
$82.4MTotal Funding
ACQUISITIONCompany Stage
Healthcare, Consumer GoodsIndustries
51-200Employees

Risks

Increased competition from AI-driven platforms could threaten Care/of's market share.
Partnership with warehouse stores may dilute Care/of's brand exclusivity and premium perception.
Bayer's acquisition might lead to strategic shifts misaligned with Care/of's brand values.

Differentiation

Care/of offers fully personalized vitamin packs tailored to individual health goals.
The company uses an online quiz to customize vitamin recommendations for each customer.
Care/of emphasizes transparency and scientific backing for its personalized health products.

Upsides

AI-driven personalized nutrition aligns with Care/of's approach, enhancing tailored dietary solutions.
Partnership with Sam's Club expands Care/of's reach to value-seeking consumers.
Bayer's acquisition of Care/of highlights the growing value of personalized health solutions.

Funding

Total raised$82.36 M
Latest valuation$203.35 M
StageACQUISITION
ACQUISITION
8/31/2020
$225
LATE VC
11/30/2019
$41
$203.35 M
SEED
10/31/2016
$3
$15.00 M