Canadian National Exhibition

Virtual fair experiences and e-commerce sales

Toronto, Ontario, Canada

About Canadian National Exhibition

The Canadian National Exhibition (CNE) is a well-known annual fair in Canada that has been adapted into a digital format by TheEx.com. This platform offers a virtual fair experience, allowing users to participate in events such as air shows, talent competitions, and opening ceremonies from the comfort of their homes. TheEx.com combines elements of digital entertainment and e-commerce, attracting families and event enthusiasts who are looking for engaging online experiences and exclusive CNE merchandise. Unlike traditional fairs, TheEx.com provides a multifaceted business model that includes e-commerce sales of CNE-branded products, hosting virtual events that can generate sponsorships and advertising revenue, and fostering community engagement to attract advertisers. The goal of TheEx.com is to create a nostalgic yet modern experience for CNE fans while expanding its reach through innovative online offerings.

Toronto, CanadaHeadquarters
1879Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Goods, EntertainmentIndustries
51-200Employees

Risks

iBUYPOWER's expansion into Canada increases competition for TheEx.com.
Zedcor Inc.'s security project may raise operational costs for TheEx.com.
The Superwheel attraction could overshadow TheEx.com's virtual offerings.

Differentiation

TheEx.com offers a unique virtual fair experience with digital air shows.
It combines traditional fair elements with modern e-commerce and virtual events.
TheEx.com leverages CNE's popularity to attract a diverse, nostalgic audience.

Upsides

Growing trend of hybrid events expands TheEx.com's audience reach.
Rising popularity of subscription models aligns with TheEx.com's CNE Connected initiative.
Increased consumer spending on online entertainment boosts TheEx.com's revenue potential.