The Canadian National Exhibition (CNE) is a well-known annual fair in Canada that has been adapted into a digital format by TheEx.com. This platform offers a virtual fair experience, allowing users to participate in events such as air shows, talent competitions, and opening ceremonies from the comfort of their homes. TheEx.com combines elements of digital entertainment and e-commerce, attracting families and event enthusiasts who are looking for engaging online experiences and exclusive CNE merchandise. Unlike traditional fairs, TheEx.com provides a multifaceted business model that includes e-commerce sales of CNE-branded products, hosting virtual events that can generate sponsorships and advertising revenue, and fostering community engagement to attract advertisers. The goal of TheEx.com is to create a nostalgic yet modern experience for CNE fans while expanding its reach through innovative online offerings.