About Cameo
Cameo connects fans with celebrities through personalized video messages. Fans can book video shoutouts for occasions like birthdays or anniversaries from a variety of celebrities, including actors, musicians, and athletes. The platform also offers live video calls, direct messaging, and exclusive content to enhance interactions. Cameo earns revenue by taking a commission on each transaction, with celebrities setting their own prices for the videos. The company aims to create authentic fan experiences by making it easy for fans to connect with their idols and for celebrities to engage with their audience.
Chicago, IllinoisHeadquarters
2017Year Founded
$188.4MTotal Funding
LATE_VCCompany Stage
Consumer Goods, EntertainmentIndustries
201-500Employees
Benefits
WFH flexibility
Comprehensive health plans
Unlimited PTO
Equity grants
Fringe $100 monthly credit
WiFi on the go
Cameo $50 credit
Bi-annual work stipend
401k
Celebrity drop-ins
Risks
Celebrity controversies can negatively impact Cameo's brand image.
Legal challenges related to endorsement practices pose financial risks.
Competition from AI-generated content threatens Cameo's market position.
Differentiation
Cameo offers personalized video shoutouts from a wide range of celebrities.
The platform includes features like live video calls and direct messaging.
Cameo allows celebrities to set their own prices, offering flexibility.
Upsides
Growing demand for personalized digital experiences boosts Cameo's market potential.
Expansion of live streaming creates new revenue streams for Cameo.
Micro-influencers' rise helps diversify Cameo's talent pool.
Funding
Total raised$188.42 M
Latest valuation$100.00 M
StageLATE_VC
LATE VC
2/29/2024$28
$100.00 MSERIES B
5/31/2019$50
$300.00 MEARLY VC
1/31/2018$3
$16.00 M