About BuzzFeed
BuzzFeed creates and shares a variety of content aimed at informing, entertaining, and inspiring its audience, primarily targeting millennials and Gen Z. The content includes news, entertainment, lifestyle, and DIY topics, appealing to a wide range of interests. BuzzFeed generates revenue through advertising, sponsored content, affiliate marketing, and e-commerce, allowing it to monetize its diverse offerings. Unlike its competitors, BuzzFeed stands out with its unique voice, viral content, and strong presence on social media, which helps it engage a global audience. The company's goal is to provide engaging and shareable content while effectively monetizing its platform.
New York City, New YorkHeadquarters
2006Year Founded
$628.7MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
1,001-5,000Employees
Benefits
Wellness - Comprehensive benefits for medical, dental, and vision insurance with a focus on Wellness. Plus discounts on Gyms, Care.com, and access to resources like Maven, Tend Dental, and One Medical.
Planning for the future - Take advantage of the 401(k) plan with a company match, short and long-term disability coverage and life insurance.
Work-life balance - We offer our employees paid time off (including your birthday!), paid holidays and generous leave options for life events such as becoming a parent or getting married.
Career development - Opportunities for personal and professional growth via work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more.
Risks
Vivek Ramaswamy's stake may introduce political bias, affecting audience trust.
FilmRise's control over digital rights may limit BuzzFeed's content distribution.
Mittenthal's departure could disrupt BuzzFeed's communication and public relations strategies.
Differentiation
BuzzFeed leverages viral content to engage millennials and Gen Z effectively.
The company has a strong social media presence, enhancing its content distribution.
BuzzFeed's multifaceted revenue model includes advertising, e-commerce, and affiliate marketing.
Upsides
BuzzFeed's exclusive product launch at Target boosts its content-driven commerce strategy.
High-profile investors like Vivek Ramaswamy enhance BuzzFeed's financial stability.
FilmRise's acquisition of digital rights monetizes BuzzFeed Studios' content library.
Funding
Total raised$628.67 M
Latest valuation$1.50 B
StageIPO
SPAC IPO
5/31/2021$288
$1.50 BCONVERTIBLE
5/31/2021$150
DEBT
12/31/2019$50
SERIES G
10/31/2016$200
$1.70 BLATE VC
7/31/2015$200
$1.50 BSERIES E
7/31/2014$50
$850.00 MSERIES D
12/31/2012$19
$200.00 M$16
$77.50 MSERIES B
4/30/2010$8
$40.00 MSERIES A
6/30/2008$4
$17.50 M