About Button
Button enhances mobile commerce and marketing technology by providing tools that optimize mobile traffic for brands. Their offerings include a Software Development Kit (SDK) and an API that help developers integrate advanced technologies like identity solutions and machine learning into their apps. Unlike competitors, Button focuses on a customer-centric approach, ensuring a seamless shopping experience through rigorous testing and optimization. The goal is to empower brands to increase their revenue and improve customer engagement in the mobile space.
New York City, New YorkHeadquarters
2014Year Founded
$62.8MTotal Funding
SERIES_CCompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
51-200Employees
Risks
Increased competition from AI-driven solutions could threaten Button's market share.
Apple's AI integration in iPhones may shift demand, impacting Button's mobile solutions.
Rapid AI evolution by tech giants may outpace Button's current capabilities.
Differentiation
Button's AI-driven personalization is compliant and non-cookie dependent, future-proofing marketing strategies.
Button's integration with Amazon Publisher Services optimizes affiliate traffic, boosting publisher revenue by 40%.
Button's SDK and API enable brands to optimize mobile conversion rates and revenue.
Upsides
Button surpassed $10 billion in mobile commerce driven in 2023, showing significant growth.
Button's platform shows a 100% lift in conversions from social traffic, enhancing strategies.
Button for Publishers offers new revenue streams without altering existing partnerships.
Funding
Total raised$62.84 M
Latest valuation$150.00 M
StageSERIES_C
$30
$150.00 MSERIES B
12/31/2016$20
$100.00 MSERIES A
12/31/2014$12
$61.50 M