Built In is an online platform that provides technology news, professional development resources, and insights into industry trends. It offers a variety of content such as articles, expert opinions, and career advice aimed at tech professionals, companies, and enthusiasts. The platform generates revenue through advertising and partnerships with tech companies, distinguishing itself by focusing on the needs of its audience, which includes individuals looking to advance their careers and organizations wanting to enhance their employer brand. Additionally, Built In features job listings and company profiles, making it a useful tool for job seekers and employers in the tech industry.