Brooklinen specializes in high-quality home textiles such as sheets, towels, pillows, comforters, and loungewear, targeting consumers who want to enhance their home living experience with premium yet affordable products. The company designs and manufactures its own items, selling them directly to customers through its website, brooklinen.com. This direct-to-consumer model allows Brooklinen to eliminate middlemen, resulting in luxury-quality products at lower prices compared to traditional retail. They often bundle products for savings and create urgency with limited edition items, encouraging repeat purchases. Customer satisfaction is a priority, reflected in their extensive positive reviews and high retention rates, with over 500,000 satisfied customers. Brooklinen aims to provide high-quality home essentials while maintaining a strong focus on customer experience.