Brooklinen

Direct-to-consumer home textile retailer

New York City, New York, United States

About Brooklinen

Brooklinen specializes in high-quality home textiles such as sheets, towels, pillows, comforters, and loungewear, targeting consumers who want to enhance their home living experience with premium yet affordable products. The company designs and manufactures its own items, selling them directly to customers through its website, brooklinen.com. This direct-to-consumer model allows Brooklinen to eliminate middlemen, resulting in luxury-quality products at lower prices compared to traditional retail. They often bundle products for savings and create urgency with limited edition items, encouraging repeat purchases. Customer satisfaction is a priority, reflected in their extensive positive reviews and high retention rates, with over 500,000 satisfied customers. Brooklinen aims to provide high-quality home essentials while maintaining a strong focus on customer experience.

New York City, New YorkHeadquarters
2014Year Founded
$58.4MTotal Funding
GROWTH_EQUITY_VCCompany Stage
Consumer GoodsIndustries
51-200Employees

Benefits

401(k) plan with a 4% match
100% paid parental leave for ALL new parents
Budget for learning and development
Fun team outings

Risks

Increased competition from brands like Parachute and Target may impact market share.
Brooklinen's kids' collection may not resonate with existing customers, risking unsold inventory.
The saturated laundry care market poses challenges for Brooklinen's Essential Detergent line.

Differentiation

Brooklinen cuts out middlemen to offer luxury-quality products at lower prices.
The company focuses on customer satisfaction with over 50,000 five-star reviews.
Brooklinen's direct-to-consumer model allows better control over customer experience and product quality.

Upsides

Increased demand for eco-friendly products aligns with Brooklinen's Organic Collection.
Collaborations with brands like Sesame Street enhance brand visibility and attract new customers.
The rise of e-commerce allows Brooklinen to reach a wider audience without physical stores.

Funding

Total raised$58.38 M
Latest valuation$50.00 M
StageGROWTH_EQUITY_VC
GROWTH EQUITY VC
2/29/2020
$50
$10
$50.00 M
N/A
$100.0 K