Broadridge Financial Solutions provides technology-driven services for the financial services industry, focusing on processing and managing large volumes of financial transactions. They help clients, including financial firms and investment managers, track and manage investments effectively, offering visibility into a significant portion of ETF and mutual fund assets. Broadridge differentiates itself by providing a comprehensive suite of services that includes data management, analytics, and client communications, which are essential for navigating regulatory environments. The company's goal is to be a vital partner for financial institutions, equipping them with the tools and insights needed to manage investments and enhance client engagement.