Botify

Platform for organic search optimization

New York City, New York, United States

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About Botify

Botify specializes in organic search optimization, providing a platform that uses artificial intelligence and automation to enhance brands' online visibility and drive revenue growth. The platform integrates various data sources into a single view, allowing brands to track performance and make informed decisions. Unlike competitors, Botify enables rapid updates across many web pages without additional development resources, which helps lower costs and improve efficiency. The company's goal is to help brands maximize their online discoverability and achieve significant returns on investment.

New York City, New YorkHeadquarters
2012Year Founded
$80MTotal Funding
SERIES_CCompany Stage
Data & Analytics, Consumer Software, AI & Machine LearningIndustries
201-500Employees

Benefits

Unlimited Paid Time Off
Paid Vacation
Parental Leave
Summer Fridays
ClassPass Subscription
Team building events and initiatives
Flexible Work Hours
Commuter Benefits
401(k) Retirement Plan
Wellness Program

Risks

Increased competition from similar AI-driven SEO platforms could dilute market share.
Rapid search engine algorithm changes may outpace Botify's platform adaptations.
Reliance on venture debt poses financial risks if growth expectations aren't met.

Differentiation

Botify offers a unified suite for all phases of the organic search process.
The platform integrates diverse data sources for a comprehensive view of search performance.
Botify Activation enhances website discoverability with scalable, automated optimizations.

Upsides

Partnership with FARFETCH expands reach into luxury retail market segments.
New benchmark model improves evaluation of SEO investments, attracting data-driven clients.
Appointment of Charley Hackerson as CRO strengthens strategic leadership and sales.

Funding

Total raised$80.00 M
Latest valuation$275.00 M
StageSERIES_C
SERIES C
8/31/2021
$55
$275.00 M
SERIES B
1/31/2019
$20
$100.00 M
SERIES A
12/31/2015
$7
$32.90 M