Bombora provides intent data to businesses, indicating which companies are actively researching products or services online. This data helps B2B clients, such as sales teams and marketers, identify potential leads and tailor their marketing strategies to improve return on investment (ROI). The company collects data through its B2B Data Co-op and analyzes it to reveal buying intent patterns. Bombora's goal is to enable businesses to optimize their marketing and sales efforts by offering valuable insights into potential clients.