About BloomNation
BloomNation operates an online marketplace that connects customers with local florists across major U.S. cities like Los Angeles, New York, Miami, and Seattle. Customers can browse and purchase floral arrangements directly from local florists, ensuring they receive fresh, hand-delivered flowers while supporting local businesses. The platform allows florists to reach a wider audience without extensive marketing efforts. BloomNation generates revenue through a commission on sales and subscription fees for premium listings, creating a dual revenue stream. The company's goal is to modernize the floral industry by focusing on quality, locality, and convenience, providing a beneficial solution for both florists and customers.
Santa Monica, CaliforniaHeadquarters
2011Year Founded
$17.8MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer GoodsIndustries
1-10Employees
Risks
Increased competition from new startups offering similar services at lower costs.
DIY floral trends may reduce demand for professional floral services.
E-commerce giants expanding into floral delivery threaten BloomNation's market position.
Differentiation
BloomNation connects customers directly with local florists, ensuring fresh, hand-delivered flowers.
The platform offers a comprehensive suite of tools for florists, enhancing business operations.
BloomNation's commission-based model supports local businesses while providing customer convenience.
Upsides
Increased consumer preference for local businesses boosts demand for BloomNation's platform.
The trend of personalized gifts drives consumers to seek unique floral arrangements.
Subscription-based services' popularity presents an opportunity for BloomNation's regular floral deliveries.
Funding
Total raised$17.80 M
Latest valuation$55.00 M
StageSERIES_B
SERIES B
1/31/2021$11
$55.00 MSERIES A
9/30/2014$6
$28.00 MSEED
9/30/2013$2
$8.50 M