BlockFi provides financial services that connect traditional finance with the cryptocurrency market. It offers a trading platform where users can buy and sell various cryptocurrencies like Bitcoin, Ethereum, and Litecoin, designed to be easy to use and maximize earning potential. BlockFi also provides crypto-backed loans, allowing clients to borrow against their cryptocurrency holdings without selling them, enabling access to cash while maintaining their investments. The company differentiates itself by using Gemini as a secure custodian for assets and by catering to a diverse clientele, including individual investors and institutional clients. BlockFi's goal is to help users manage and grow their crypto assets through accessible financial services.