Blink is a user experience research and design firm that helps companies create effective digital products and brand experiences. They focus on understanding the needs and behaviors of end-users through detailed research, which informs their design process. This ensures that the products they develop are not only functional but also resonate with users, enhancing their overall experience. Blink offers services such as UX consulting, usability research, design strategy, product design, and brand expression, making money by providing these specialized services to a range of clients, from startups to well-known corporations. What sets Blink apart from competitors is their evidence-driven design approach, where every design decision is supported by research and data. Their goal is to uncover insights and foster creativity to help organizations build engaging digital experiences that connect meaningfully with their customers.