Beyond Meat

Produces plant-based meat substitutes

El Segundo, California, United States

About Beyond Meat

Beyond Meat specializes in creating plant-based meat substitutes that provide healthier and more sustainable options compared to traditional animal meat. Their products are crafted to closely resemble the taste, texture, and nutritional value of beef, pork, and poultry, using ingredients sourced from plants. The company targets health-conscious consumers, vegetarians, vegans, and those concerned about environmental issues, as well as food service providers and grocery stores. Beyond Meat differentiates itself from competitors through its strong focus on research and development, continually working to enhance the flavor and nutritional benefits of its products. The company's goal is to expand its production capabilities and meet the rising demand for plant-based alternatives while minimizing the environmental impact of food production.

El Segundo, CaliforniaHeadquarters
2009Year Founded
$124.4MTotal Funding
IPOCompany Stage
Food & AgricultureIndustries
501-1,000Employees

Risks

Rising competition from new entrants like Eat Just and Oatly.
Consumer skepticism about health benefits of plant-based meats.
Rising ingredient costs, especially for pea protein, may impact profit margins.

Differentiation

Beyond Meat offers plant-based meats with no cholesterol and less saturated fat.
The company collaborates with major chains like McDonald's to expand product reach.
Beyond Meat invests heavily in R&D for taste and nutritional improvements.

Upsides

Increased consumer interest in plant-based diets boosts Beyond Meat's product demand.
Collaboration with McDonald's France enhances brand visibility and sales in Europe.
New marketing campaign targets health-conscious consumers during New Year's resolutions.

Funding

Total raised$124.42 M
Latest valuation$250.00 M
StageIPO
POST IPO EQUITY
10/31/2024
$200
$50
$250.00 M