About Betterment
Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs and offers a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting a positive lifestyle and happiness. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sometimes discounted prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on creating a unique brand identity that emphasizes well-being and happiness through its merchandise. The goal of Betterment is to attract a diverse clientele who appreciate lifestyle products that align with their values, ultimately generating revenue through direct sales while fostering a sense of community around the pursuit of happiness.