BeReal offers a social media platform that encourages users to connect with friends through authentic and spontaneous photo sharing. Each day, users receive a notification at a random time, prompting them to take and share a photo within a two-minute window. This approach allows users to showcase unfiltered moments from their daily lives, providing a genuine look into their experiences. BeReal primarily targets younger users, such as teenagers and young adults, who prefer a more real social media experience compared to platforms that focus on curated content. Unlike its competitors, BeReal emphasizes real-time interactions and authenticity, which appeals to those seeking meaningful connections. The company's goal is to grow its user base and engagement, with plans to monetize through targeted advertising, premium features, and partnerships with brands.