Benepass helps companies manage and distribute employee benefits efficiently and in a personalized manner. It operates in the employee benefits market, offering services such as health and wellness programs and professional development funds. The main product is a versatile benefits platform that includes virtual and physical cards, as well as mobile wallets, allowing employees to access and manage their benefits easily. Employers can customize the platform to set rules for contributions and eligibility. Benepass generates revenue through a B2B model, charging companies for access to its services, and partners with financial institutions for secure transactions. A key differentiator is its user-friendly mobile app and responsive customer service, which enhance the employee experience. The goal of Benepass is to improve how companies take care of their employees, boosting morale and productivity.