About BaubleBar
BaubleBar sells fashion jewelry and accessories, focusing on trendy and affordable pieces for women. Their products include earrings, necklaces, bracelets, rings, and customizable options, along with items like custom blankets. Operating through a direct-to-consumer online platform, they maintain competitive prices and enhance the shopping experience with promotions and free shipping on orders over $75. The company aims to provide stylish, customizable jewelry while appealing to young, fashion-conscious women and gift shoppers.
New York City, New YorkHeadquarters
2011Year Founded
$42.8MTotal Funding
SERIES_DCompany Stage
Consumer GoodsIndustries
51-200Employees
Benefits
Hybrid Work Options
Remote Work Options
Risks
Increased competition from other D2C brands offering customization.
Growing trend in personalized fashion accessories could divert consumer interest.
Disney's immersive retail experiences may overshadow BaubleBar's Disney collaborations.
Differentiation
BaubleBar offers fast speed to market with unique sourcing capabilities.
The company uses real-time data to design based on consumer taste preferences.
BaubleBar's strong social media reach enhances its high-touch customer experience.
Upsides
Increased demand for personalized jewelry boosts BaubleBar's custom product offerings.
Collaborations with popular brands like Disney enhance brand visibility and sales.
Direct-to-consumer model allows BaubleBar to maintain control over brand experience.
Funding
Total raised$42.84 M
Latest valuation$42.70 M
StageSERIES_D
SERIES D
11/30/2021$9
$42.70 MDEBT
2/28/2017$13
SERIES C
12/31/2015$20
$100.00 MSERIES B
6/30/2014$10
$50.00 MSERIES A
6/30/2012$4
$22.50 MSEED
11/30/2010$1
$5.00 M